Our ethos is simply to serve those who love the outdoors.
To do that, we create high-quality outdoor apparel that rivals any top brand, at a price that’s comfortable and fair. No mark ups. No middlemen.
From the mountains to the coast, we have taken meaningful steps to create apparel that’s insanely durable, masterfully designed, and reasonably priced to serve your needs for every adventure.In 2016, we saw a problem. People either had to buy cheap outdoor apparel that was poorly made, or spend an unfair amount of money buying gear from one of the mega outdoor brands.
We knew that by developing a community with the direct-to-consumer model, we’d be able to cut out the costs that make other apparel brands so expensive and offer a line of outdoor goods for a fraction of the cost.
By creating high quality apparel at a comfortable price, the only thing we’ve compromised on is our own profits. And we’re totally happy with that!