Range Against The Machine
In his book The Everything Store - Jeff Bezos and The Age of Amazon, Brad Stone describes one key trait Bezos looked for in a marketing director.
Stone writes that “Bezos plowed through them (marketing directors) at a rapid clip, looking for someone with the same low regard for the usual way of doing things that Bezos had himself.”
Let’s be honest. We all, just like Bezos, have a “low regard for the usual way of doing things…”
Most of us want our personal and professional lives to look significantly different than our current realities. We want change.
As you are probably aware, it is unlikely that we act and create the world we truly want to live in.
It’s a hard thing to do. It’s risky, scary, and often lonely.
For us, Range is our change. It is a rebellion birthed from our low regard for the usual way of doing things.
Range is our attempt to create the world we truly want to live in. Yes, it’s a business, but it’s more than that.
We’ve worked the mundane jobs where we felt under appreciated with our skillsets being underutilized. Out of a desire for more, Range was born.
So what is it? What do we do and why do we do it?
Well, our desire is to redefine the workplace and the environment in which we work. This is a broad vision.
We want to create and inspire. One of the goals in doing this is to create and inspire a vision in you.
When we look around, we see walls where they were never intended to be.
We build walls around ourselves in corporate America with no leverage and no way out. We build walls around ourselves in cities and towns and treat the outdoors as if they were foreign lands.
Our goal is to unite what was never intended to be separated. We want you to pursue your passions and break down the walls where you live.
We know what that looks like for us. What does it look like for you?
How about this? To get started we simply want your commitment to join us on this journey.
Range is made up of a full-time art director, a salon owner, and a guy that works full time at a law firm & a PTA. We are right there with you.
Maybe you want to start a business? Or perhaps you have a product or idea you want to pitch? Maybe you simply want to freelance or have more time with your family?
Whatever it is, we want to explore what that looks like alongside you. We want you to be part of the Range Community.
Sign up for our email list and you will get three things from us in the upcoming months:
Consistent updates from us as we build our business. We will share our successes and failures as we grow.
A sneak peek of our first product.
Discounts to the Range store where you can snag some gear.
We look forward to joining you alongside your journey.